IPAS Demo: this is what an ideal portfolio study looks like (conjoint)
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Demonstrative example, not a client case. It shows how Atlantia delivers an IPAS study (conjoint CBC) on a real category from the Mexican shelf, flavored milk for children, with a fictitious brand and simulated data: format, grammage, flavor, sugar level, and price combined to find the launch portfolio, with segment-by-segment analysis and a scenario simulator. The shelf products shown are real; the percentages are not.
Highlights
Demo example with simulated dataReal category: flavored milk for children in MexicoOptimal portfolio of 5 SKUs with preference and revenueInteractive report of 47 chapters, light and darkInteractive report
Portafolio Ideal Nubi Kids
Conjoint (CBC) · Leche saborizada para niños · México · Febrero 2026
A 47-chapter scroll-driven deck: methodology, how the category is lived, concept impact, product identity, the conjoint winning formula and the ideal portfolio. Light or dark theme, fullscreen and download.
Simulated data for demonstration purposes.
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