Use cases
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28 studies
How a brand analyzed and improved its packaging in 15 minutes
Discover how a sauce brand created and improved a product thanks to AIITE, the AI solution
Find the winning concept: fast and without sacrificing depth
Discover how a drinkable yogurt brand compared 6 concepts with the ACS, a metric that evaluates liking, differentiation, and purchase intent, and found its winning concept, its optimal price, and the message that best supports it.
IPAS Demo: this is what an ideal portfolio study looks like (conjoint)
Demonstrative example, not a client case. It shows how Atlantia delivers an IPAS study (conjoint CBC) on a real category from the Mexican shelf, flavored milk for children, with a fictitious brand and simulated data: format, grammage, flavor, sugar level, and price combined to find the launch portfolio, with segment-by-segment analysis and a scenario simulator. The shelf products shown are real; the percentages are not.
Agricultural Inputs in Mexico 2026: How the Producer Buys
Discover how the Mexican agricultural producer decides and buys inputs in 2026. Regulation, climate, financing, and market trends for agricultural inputs.
Energy crisis in Mexico and LATAM 2026: impact on consumption
Explore how the energy crisis pressures inflation and consumption in Mexico and LATAM. Vulnerable sectors, consumer response, and opportunities 2026.
Winners of renewable energy tenders in Mexico 2026
Discover which developers won the renewable energy tenders in Mexico and the awarded gigawatts. Competitive map, regions, and trends 2026.
Last-Mile Delivery in Mexico 2026: Recipient Trust
Explore how recipient trust and experience define last-mile delivery in Mexico. Market size, key players, and 2026 trends.
Tourism and gastronomy in Cancún and Playa del Carmen 2026
Discover who visits Cancún and Playa del Carmen and the gastronomic trends transforming the Mexican Caribbean in 2026. Tourist profiles, spending, and foodservice challenges.
Airline Loyalty Programs in Europe: Trends 2026
Discover the trends in airline loyalty programs in Europe: spend-based models, dynamic pricing, and sustainability to renew your strategy.
Multiplatform Map of the Digital Consumer in Latin America 2026
Explore on which platforms consumers in Latin America discover, compare, and buy, and optimize your budget at each stage of the digital journey.
Impact of the Football World Cup on brands: sales and sponsorship 2026
Discover how activating your brand at the World Cup boosts sales and brand health, with comparative cases and projections for 2026 in North America.
Artificial Intelligence Trends 2026: Towards Agentic AI
Explore where artificial intelligence is heading in 2026: autonomous agents, enterprise adoption, and its impact on global market research.
Pressure Washer Market in Mexico: Analysis and Prices 2026
Discover the size, competitors, and channels of the pressure washer market in Mexico, including prices, technologies, and growth opportunities until 2026.
White Goods in Mexico and Latin America: Tariffs and Nearshoring 2026
Discover how tariffs, nearshoring, and financed demand are redefining the white goods market in Mexico and Latin America, with figures and projections for 2026.
Consumer Trends in Latin America: Second Half 2026
Explore how the retail and mass consumption consumer in Latin America makes decisions in 2026: spending caution, health, and regulation that change your strategy.
Convenience Stores in Mexico: Signals from the Digital Shopper 2026
Discover what the convenience shopper in Mexico demands in digital channels before reaching the point of sale. Signals to decide portfolio and categories in 2026.
Private Banking and Wealth Management in Mexico: Trends 2026
Discover how private banking is changing in Mexico: high-net-worth clients, generational wealth transfer, and new advisory models. Keys to compete in 2026.
Life and major medical expenses insurance in Mexico: outlook 2026
Explore the life and major medical expenses insurance market in Mexico: size, penetration, medical inflation, and competition among insurers. Key data for your 2026 strategy.
Private Healthcare Market in Chile: Providers and Competition 2026
Discover how private healthcare is evolving in Chile: affiliate satisfaction, regulation, and competition among provider networks. Anticipate key trends to make decisions in 2026.
Personal care and consumer health in Mexico: outlook 2026
Discover how skinification, responsible self-medication, and digital sales redefine personal care and consumer health in Mexico in 2026.
Personal Care and Hygiene Market in Mexico 2026
Explore the personal care and hygiene market in Mexico: size, e-commerce, sustainability, and premiumization that will define the category in 2026.
Sugar reduction and new flavors in beverages in Mexico 2026
Explore how sugar reduction, natural sweeteners, and botanical flavors are redefining beverages in Mexico and what's coming for 2026.
Alcoholic Beverage Market in Mexico 2026: Key Trends
Discover how premiumization, RTDs, and non-alcoholic beverages are evolving in Mexico, and what regulatory changes will define the category in 2026.
Foodservice Market in Mexico, Colombia, and Central America 2026
Explore how out-of-home consumption is evolving in Mexico, Colombia, and Central America: foodservice channel size, trends, and B2B opportunities 2026.
Dairy Innovation Trends in Mexico 2026
Discover dairy innovation trends in Mexico: hybrids, precision fermentation, and the Gen Z consumer redefining the category.
Greek Yogurt Market in Mexico: Trends and Growth 2026
Discover how the Greek yogurt market is growing in Mexico: segment size, the protein revolution, and the brands competing for consumers.
Food and Beverage Market in Mexico and Colombia 2026
Explore the food and beverage market in Mexico and Colombia: size, consumption trends, regulation, and innovation for your strategic planning 2026.
Trends in the Mexican Cheese Market
Overview of the Mexican cheese market with Market Pulse: size and growth (between USD 2.5 and 3.3 billion in 2025), record imports of 210 thousand tons in 2026, per capita consumption of 3.5 kg per year, the value paradox between expensive-to-produce milk and imitation cheeses that cost up to 50% less, the impact of NOM-223 and NOM-051 on labeling and reformulation, and opportunities in clean label, high protein, lactose-free, premium artisanal, and plant-based.