How It Works
Upload Snack Concepts
Submit your current snack packaging or product description alongside your proposed dye-free, natural color reformulations.
Dye-Free Reformulation Testing for Snacks
The Red 3 deadline is January 15, 2027. Test your natural color alternatives with evidence before you reformulate your snacks.
The FDA approved butterfly pea flower extract for chips, pretzels, and snack mixes.
The replacement exists — the question is which version keeps your consumer.
Replacing Red No. 3 by the 2027 deadline risks snack appeal. Natural colorants can alter visual textures and shelf presence, potentially driving away loyal snack buyers.
The FDA revoked Red No. 3's authorization in January 2025; foods must comply by January 15, 2027. After that date, a product containing it is considered adulterated.
That is exactly what testing measures: appeal, taste expectation, and purchase intent of the reformulated version against your current one — before production commits.
Yes — up to six variants head-to-head, each scored across five dimensions, with a diagnostic of strengths and weaknesses per variant.
Compare natural color reformulations against your current snack visual benchmarks. Get results in hours, not weeks.