MAIA
DAIRY & ICE CREAM REFORMULATION
Dye-Free Reformulation Testing
Test natural color stability and consumer acceptance in hours before your production run.
141%
more total sugar on average in products containing synthetic dyes vs those without — reformulation rarely stops at color.
(Journal of the Academy of Nutrition and Dietetics)
HOW IT WORKS
Upload both versions
Your current product and the dye-free reformulated concept or pack.
Get them scored
Five dimensions, two independent AI evaluators per dimension, benchmarked against real completed tests.
Compare and decide
Up to six variants head-to-head, with a clear diagnostic of strengths and weaknesses for each.
SUPPORT
Frequently asked questions
When is the Red 3 deadline?
The FDA revoked Red No. 3's authorization in January 2025; foods must comply by January 15, 2027. After that date, a product containing it is considered adulterated.
Will consumers notice the new color?
That is exactly what testing measures: appeal, taste expectation, and purchase intent of the reformulated version against your current one — before production commits.
Can I compare several replacement options?
Yes — up to six variants head-to-head, each scored across five dimensions, with a diagnostic of strengths and weaknesses per variant.