Atlantia MAIA Explore Platform

Compliant Packaging & Shelf Appeal

Test how regulatory redesigns impact purchase intent before you print.

7

dyes are covered by West Virginia's ban, currently paused by a federal court. One product, many rulebooks — national brands plan for the strictest state.

Dye-Free Reformulation Testing | Label & Claim Redesign Testing

How It Works

01

Upload Your Packaging Concepts

Upload your current baked goods package alongside your redesigned label concepts.

02

Run AI Consumer Evaluators

Our models evaluate the designs across five core consumer dimensions.

03

Compare Results in Hours

Get a decision-ready report on shelf recognition and purchase intent.

A redesigned baked goods label can quietly erode brand recognition. Pre-test packaging changes to secure shelf presence.

MAIA is an integrated platform where specialized tools run evaluations over the same workspace data.

Logo de AIITEAIITE

Test packaging designs and concepts with granular audience targeting.

Logo de AIPEAIPE

Evaluate brand and SKU performance through a single strategic framework.

Common Questions

Frequently asked questions

What labeling changes are coming?

The FDA's updated "healthy" claim rule is final, with compliance by February 25, 2028. A front-of-package nutrition box has been proposed, and several state rules are in legal flux — the direction is clear even where the text isn't.

Can I test the claim and the design together?

Yes — each variant is evaluated as the shopper would see it: pack, claim, and layout as one piece.

How fast do I get results?

In hours, not weeks: scored dashboards, an editable report, and a clear read on which version deserves the shelf.

Secure Your Shelf Appeal

Validate your new baked goods labels with consumer insights before going to print.

Start free — no credit card